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VR real estate marketing: revolutionize the sale of your property

Aim of this blog post: In today's fast-paced environment, it's essential to keep up with the latest technologies to stay ahead of the competition. At Lucid Visions, our goal is to educate you on the revolutionary possibilities of VR real estate marketing and how you can use this technology to maximize the sale of your property. This blog post is designed to educate you on the benefits of VR real estate marketing and give you clear steps on how to dive into the world of virtual property tours with Lucid Visions.

Your next steps: After reading this post, we invite you to view our demo tour and learn more about our services. Step into the future of real estate marketing with us.

Introduction to VR real estate marketing

In today's technology-driven world, VR real estate marketing is no longer just a futuristic notion, but a real and effective strategy to highlight properties such as houses or apartments on the market. With the introduction of new VR goggles like the Meta Quest 3 and the expected release of Apple VR goggles in early 2024, real estate marketing is entering a new era.

Lucid Visions is at the forefront of this revolution by offering customized VR real estate tours that give potential buyers an immersive and realistic experience. In this blog post, we will explore the many benefits of VR real estate marketing and how Lucid Visions can be your trusted partner in this exciting journey.

The advantages of VR real estate marketing for new construction projects

VR real estate marketing is especially beneficial for new construction projects. Here are some of the advantages that VR real estate marketing offers:

1. accelerated sales process:

VR allows potential buyers to experience a property before construction has even begun. This can significantly speed up the sales process by helping buyers make an informed decision.

2. increased number of visits:

VR property tours allow prospective buyers to view the property at any time and from anywhere, increasing the number of viewings and improving the chance of a quicker sale.

3. cost saving:

VR tours save both sellers and buyers time and money by reducing the need for physical tours.

VR real estate marketing: a game changer for new construction and renovation projects

Whether it's a new construction project or a renovation project, VR real estate marketing is proving to be an invaluable tool for real estate marketers and buyers. With just a floor plan, our experts at Lucid Visions can create a full VR real estate tour that provides a realistic visualization of the property.

Visualization before the start of construction or renovation:

VR technology allows potential buyers to experience a property even when it is still in the planning or renovation phase. This gives them a clear understanding of the final product and can help them make an informed buying decision.

Individual furnishing according to your wishes:

One of the standout features of our VR property tours is the ability to digitally furnish the property. Lucid Visions offers a range of furnishing options, from simple and inexpensive furnishings to high-end designer furniture. This allows buyers to better visualize not only the structure, but also the potential of the living space.

The digitally furnished VR tour provides a more realistic and engaging representation of the property, compared to empty rooms. It helps buyers better understand the proportions of the space and imagine how their own furniture would fit in the room.

Lucid Visions: Your trusted partner for VR real estate marketing

In the dynamic world of real estate marketing, it's important to keep up with the latest technologies. Lucid Visions is your trusted partner for innovative VR real estate marketing solutions. With a team of experienced professionals and a passion for technological innovation, we strive to take your real estate marketing to the next level.

Our custom VR property tours are designed to showcase your property in the best light and provide potential buyers with an unparalleled experience. With Lucid Visions, you can be sure that your property will be showcased using the latest VR technologies for maximum visibility and engagement.

How to open a virtual tour with VR glasses?


Thanks to modern technology, the operation of virtual real estate tours is designed to be very user-friendly. When using VR glasses, such as the Meta Quest, you do not need an additional app to dive into the virtual world of real estate. The tour can be opened directly from the Quest browser. Once you're on our website, you can dive right into an immersive tour by simply clicking the "VR" button. Lucid Visions has taken great care to optimize load times so you can navigate through the virtual spaces without delay. Our VR real estate tours provide you with a fluid and engaging experience that makes viewing properties a pleasure.

Virtual reality as a solution: faster and more effective decision making

The real estate industry faces many challenges when it comes to providing an authentic experience to potential buyers, especially during times when in-person viewings can be difficult. Virtual reality (VR) is proving to be an innovative solution to overcome these challenges. By leveraging VR technology, potential buyers can enjoy an immersive experience that goes far beyond what traditional online or photo tours can offer.

Lucid Visions' VR property tours give buyers the opportunity to explore a property in a realistic and interactive environment without leaving the comfort of their own home. They can walk through the rooms, enjoy the views, and even customize the furnishings according to their preferences. This type of immersive experience allows buyers to develop a deeper understanding and appreciation for the property, which can lead to faster and more effective decisions.

VR technology also offers a unique opportunity for real estate agents and marketers to present their properties in a way that captures buyers' attention and interest. By creating a more realistic and engaging experience, VR can help bridge the gap between digital presentation and physical viewing, making it a valuable resource for modern real estate marketing.

Discover the benefits of VR real estate marketing with Lucid Visions

Increase the appeal of your property and accelerate the sales process with our innovative VR real estate marketing solutions. Click here to learn more about our services or here to view our demo tour.

The world of real estate marketing is rapidly evolving, and with Lucid Visions on your side, you'll be well equipped to take advantage of the many benefits VR technology has to offer. Step into the next level of real estate marketing and experience how our customized VR real estate tours can make all the difference.


Bernhard buzzer

Managing Director LUCID VISIONS GmbH

"Adaptability to modern technologies is at the heart of our marketing strategy. I see virtual "tours" as the decisive advance in real estate marketing in the coming years.

As CEO and co-founder of Lucid Visions, my vision is not only to lead a technological revolution, but also to establish a distinctive digital solution in the Munich real estate scene. Our unique approach sets us apart from the competition and sets new standards in the industry."

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Klingerstr. 26
81369 Munich

Phone: +49 175 6531388

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Saturday 10:00 - 14:00

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